What architectural element is defined as being visually repeated throughout a building's design?

The concept of visually repeating elements throughout a building's design is best encapsulated by the term "Repetition." In architecture, repetition helps to create a sense of unity and coherence, guiding the viewer's eye along the structure while building a rhythm in the design. This can include repeated use of materials, shapes, colors, or decorative elements, all of which contribute to a harmonious whole.

By establishing visual continuity, repetition can enhance the overall aesthetic experience and reinforce the building's character. It is a fundamental principle that architects often employ to foster familiarity and comfort in their designs, making spaces feel more cohesive and intentional.